What To Do When You Have Broken Links On Your Website

Introduction

Links are added to websites or web pages in order to redirect the visitors to another web page or post. When your visitors are following links from or to your sites, they are expecting some particular content from you when they landed on the page.

 Now, when the user encounters a 404 page not found error, the user gets disappointed. So it is clear that broken links simply ruin the user experience.

But…

The matter does not end here.

Along with hampering the user experience, broken links also impact your SEO and search engine rankings. So, you need to always keep track of broken links and fix them as soon as possible. This way, you will be able to protect your website and web pages from the negative vision of Google.

Now, many of us might have heard the term “broken links,” but do not have the proper idea or understanding or have a number of confusions. That is why we are starting this article with what broken links are, and then we will talk about what needs to be done with them.

What Are Broken Links?

Broken links are those links that don’t work anymore. It can happen due to a number of reasons, but the most prominent and major ones are either the link has been removed or moved to another URL.

That is why, when you visit a broken link, you get a 404 page not found error.

It is practically impossible to open every web page and click on each link to check whether it is broken or not. The easiest way is to use the help of a number of tools that are available on the pirate bay for free to identify broken links and fix them.

Now the question is, what will you do with broken links, and why you should worry about them having on your website or web pages.

Why Should You Worry About Broken Links?

When you are linking with your own sites, you have control over the links and content that the link has. However, when you are linking out from your own sites to other sites, those links are called outbound links. You might know that.

Now, when the links are from different websites, you do not have any control over them. So, you might not know when the content is relocated or removed on the external site. That is why fixing these links becomes a little tricky.

These types of broken links are really bad for your SEO and users both. Google Bots or Google web crawlers travel from one link to another and gather data pieces about every page.

When they are redirected to a broken link, they judge it as you are directing your users to something that does not really make sense. The Google algorithm mostly depends on the user experience.

As a result, it harms your SEO and eventually searches page rankings.

Check Broken Links And Fix Broken Links

From the above discussion, it is now clear that broken links negatively impact search engine rankings. It means you need to find them and fix them.

As we have mentioned earlier, you need to keep track of all the links, which is not possible manually. Here you need to use some tools such as Ahrefs, SEMRush, Google Search Console, and others to find broken links.

If you are using a WordPress website, you can use plugins to fix broken links. Those plugins will also help you to keep track of broken links and help you fix them with new ones. It will also let you know how many people have clicked on the link since it’s broken.

Isn’t it great?

For fixing broken links, you basically have two options.

  • 301 redirect visitors to a brand new page.
  • Update the link with newer content.

To Conclude

We believe this article has provided you with all the necessary information you were searching for. Still, if you have any queries or doubts, you can reach us anytime. We will try to come up with a solution as soon as possible.

Till then, start working on broken links.

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